Who We Are

Prior to founding RCKRBX™, Michael Broder served as president and chief executive officer of Brightline Strategies from January 1999 to May 2022 when the Company was absorbed into RCKRBX™ as its bespoke research and advisory services provider. Prior to 1999, Mr. Broder served as campaign strategist and media consultant to several gubernatorial, senatorial and congressional candidates throughout the Northeast and Mid-Atlantic regions during the 1994, 1996 and 1998 election cycles.

Prior to 1994, Michael worked with Michael Deaver (former Deputy Chief of Staff to President Reagan) at Edelman Public Relations and served in the Office of Political Affairs in the first Bush Administration.

Mr. Broder’s work has received numerous awards including: Pollie, Telly, ADDY, AMR Gold Medals, and the International Television and Video Association Award of Excellence. He has lectured at the George Washington University’s undergraduate School of Political Communications and the Graduate School of Political Management.

Mr. Broder holds a B.A. in Political Communications from The George Washington University, a M.A. in Campaign Management from the Graduate School of Political Management at The George Washington University, and a J.D. from The Catholic University of America, Columbus School of Law.

Prior to founding RCKRBX™ in 2021 with Michael Broder and Kevin Hudak, James Moore served as EVP & COO of Brightline Strategies. From October 1998 until October 2001, James was a Managing Director of the strategic communications firm, Chlopak, Leonard, Schechter & Associates. At CLS, Mr. Moore worked on a number of health, non-profit, education, and corporate clients including The Pew Charitable Trust’s Health-Track project, ACE Insurance, Sun Healthcare Group, Republic of Georgia Center for Economic Reforms, and the Cisco Systems sponsored NetAid. From November 1996 until October 1998, he was Senior Vice President at Edelman PR Worldwide where he specialized in Financial Communications and Public Affairs working with clients like AT&T, Credit Suisse First Boston, Pulsar, and Niagara Mohawk.

In 1996, Mr. Moore held the position of Deputy Political Director overseeing polling and opposition research for the National Republican Senatorial Committee. Prior to joining that organization he worked in the federal government as Chief of Staff for Congressman George Nethercutt from the Fifth District in Washington State.

In addition, Mr. Moore has worked on several political and issue campaigns primarily in management and media relations. Some of those campaigns include Jack Kemp’s Campaign for a New Agenda, Michael Huffington for U.S. Senate, Governor Christie Whitman of New Jersey, the Save Our Everglades initiative in Florida, an anti-gambling initiative in Idaho, and the Ukraine Independence movement.

He has developed and implemented political and communications strategies, and produced television, radio, and print advertising at every level. Further, he has extensive experience in organizing and managing successful grassroots campaigns. Mr. Moore has also worked in state government in New Jersey for the State Assembly under two Assembly Speakers. His professional background includes work for the Rollins Strategy Group and Russo Marsh, which are two political advertising and public affairs firms.

Prior to founding RCKRBX™ in 2021 with Michael Broder and James Moore, Mr. Hudak served as Chief Research Officer of Brightline Strategies where he developed brand, target market and audience research programs as well as designed performance tracking and business alignment analyses for many of the firm’s clients across a variety of industries.

Kevin formerly worked as a Senior Research Analyst at The Tarrance Group, one of the most respected political polling and strategy firms in the country. He has managed a variety of national, state and municipal research projects. His research portfolio includes managing surveys for political clients, public affairs and ballot initiatives as well as corporate brand and image management. Kevin’s expertise covers the full spectrum of methodology development, survey sampling, questionnaire design, data collection, analysis and providing comprehensive strategic guidance.

Kevin graduated cum laude from Dartmouth College, where he majored in Government and minored in Public Policy and Religion. Mr. Hudak is the Vice President of the Dartmouth Club of Washington, DC and has recently co-founded a non-profit to serve low-income single-parent families in New York’s Hudson Valley.

Webb came to RCKRBX™ from the AdTech space where he spent many years focused on Data, Product Development, Service Delivery and Corporate Strategy. He is a survivor of a number of start-up adventures and spent the early part of his career in Telecom back-office as a product manager and technologist.

Webb has an MBA from Georgetown and a Finance degree from George Washington University.

Born in Queens, Michael fell in love with the changing face of NYC. He saw the city’s architecture and design as a bookmark of the times, and was determined to make his own mark on the city.

Having graduated from FIT, Michael worked in his uncle’s fashion production company, where he became passionate about the possibilities arising from the intersection of business and purposeful design. After spending some time in Fashion, he found graphic design and communications to be a better fit. A role at a graphic design firm handling real estate clients followed – the city had come calling. Unable to ignore Manhattan’s siren song, Michael launched REA, shaking up the real estate world by delivering singularly beautiful marketing keepsakes vastly at odds with the plodding institutional fare that was the industry standard at the time.

Supported by a team of design professionals with backgrounds in branding and design, and deftly responding to new shifts and disruptions in real estate, the studio has since evolved its focus towards strategic place-making.

Michael remains fascinated by the question of what it takes to make a place that people gravitate towards. This has become a central theme at REA. Under Michael’s leadership, the studio’s unrivaled ability to help clients express the essence of a place through considered, engaging brand identities has positioned it as a conversation leader.

As VP of Industry and Investor Relations, Samantha utilizes her vast real estate and investment network to identify funding and market adoption opportunities for the RCKRBX™ platform.

She is also a co-founder of Warespace, a co-working warehouse company for small to mid-sized businesses and serves as VP of Willow Asset Management (private family office).

Samantha previously worked as a director of partnership development for BECO Management, focusing on strategic and financial partnerships. Prior to Beco Management Samantha worked as a medical advocate and medical network development for National Gaucher Foundation.

She holds a BS from NYU, an MA in educational psychology from NYU & a MSW from Columbia University.

As Vice President of Platform Architecture, Curtis is focused on the selection and implementation of cloud based technologies that will result in a flexible and scalable foundation for the RCKRBX™ platform today and into the future.

Prior to RCKRBX™ Curtis gained a wealth of knowledge and experience architecting cloud based Big Data solutions at Verizon Media Services and Neustar. At Verizon, Curtis was responsible for migrating Verizon’s Advertising Technology (Ad Tech) platform from the “Data Center” to AWS Public Cloud resulting in increased scalability while reducing overall cost. At Neustar, Curtis led the company’s technology effort to architect and build out Neustar’s Big Data infrastructure to support new revenue generating Data Services products. The Big Data solutions were built via open source software and commodity hardware. The solutions captured, transformed and analyzed over 8 TB of data per day.

Curtis has spent the majority of his 30+ years of experience architecting and engineering advanced analytic solutions from strategy to implementation. The solutions captured large quantities of raw source data and integrated / transformed this data into actionable insights and knowledge for his stakeholders.

Curtis holds a Bachelor of Science degree in Management Information System from Indiana University of Pennsylvania and a Masters of Business Administration from George Mason University