The Difference Between Thinking & Knowing.
RCKRBX™ is the first real estate SaaS platform that puts the voice of the tenant “at your fingertips” across key investment, development, marketing, leasing, and management decision points. The platform delivers what no other real estate data provider does: actionable intelligence around the preferences, priorities, attitudes, and viewpoints that drive renter decision-making combined with predictive analytics to understand how these factors will impact asset performance and value over time, to what extent and why.
The power of the platform comes from real-time human insights and their linkage to familiar real estate datasets, market metrics and other secondary sources to establish leading indicators of asset performance.
Leveraging proprietary data science, machine learning and predictive analytics, our industry leading insight models combine millions of primary audience insights (polling data points) and thousands of geographic, demographic and psychographic variables to accurately predict renter behavior, their decision-making, and drivers of demand, loyalty and premiums with greater precision, depth and breadth than ever before possible.
What might such insights mean to you as a property is acquired, developed or repositioned, marketed for lease-up, and managed over time?